Recruitment Marketing Audit
Academica's recruitment marketing consultants can provide valuable feedback to many institutions based on a small-scale recruitment audit: several days reviewing data, reports, and institutional marketing efforts, and a day or two spent on campus interviewing senior administration, key personnel and students. We can help your team interpret existing research, identify data gaps, and learn from best practices to prioritize areas for improvement.
Typically the recruitment marketing audit includes:
- Interviews with key constituents (faculty, staff, administration and others) to share their perspectives on the marketing challenges and opportunities, and their involvement in the marketing, recruitment, and branding processes
- Review of admissions operations to identify opportunities that will improve recruiting (inquiry generation, application processing, and conversion strategies, etc.), marketing, branding, and communications strategies (Web marketing, media mix, resource allocation, etc.)
- Analysis of existing practices and operational procedures such as inquiry, response and fulfillment for efficiency and effectiveness
- Review of institutional marketing and communications efforts to identify opportunities that will improve awareness, image, and market position
Our consultants can help your team enhance efficiency and effectiveness of marketing and recruitment activities, foster broader campus understanding of the value of an integrated brand strategy and marketing plan, and develop a plan to advance your recruitment, marketing and communications efforts to the next level. (See "Selling the Academy without Selling Out" as an example of our approach to communicate with faculty on this challenging subject.)
We would be happy to chat with you further, to discuss the potential of a recruitment marketing audit to benefit your institution.
