UNB "Only One U" Facebook contest
The University of New Brunswick's "Only One U" campaign challenges prospective students to create Facebook groups explaining why they want to attend UNB, and why they deserve to win the grand prize of free tuition for a year. TV and theatre spots are posted on the campaign microsite. So far 85 Facebook groups have been created, and UNB reports that applications have increased at both campuses.
Ryan Anstey from PEI won the contest, and a $5,500 UNB tuition credit, which he plans to use towards his law degree. Contest entrants were asked to create a Facebook group showcasing why they wanted to attend UNB, and why they should receive the top prize. "This contest has not only created gains for us through awareness, but we've gained a great student." Ryan's group collected more than 1,300 members, and UNB's recruitment staff created a hilarious "In Search of Ranstey" video documenting their quest to deliver the oversized cheque. UNB News Release | OnlyOneU.ca | Only One YouTube | The Daily Gleaner