Campaign takes flight for new Mount Royal degrees
Calgary's Mount Royal College has developed a new print ad campaign in-house to promote its 5 new degree programs. The ads, shot on location at the Calgary airport with real MRC students, urge students to "get on board" and repeat the motif, "this is your boarding call... your future is about to take off." We noticed the half-page full-colour ad in the Globe & Mail last Saturday, and Director of Marketing Lucille Gnanasihamany tells us that a series of the ads will run in heavy rotation in Calgary.
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