Niagara College goes Hollywood
Niagara College recently ran this full-page full-colour ad, "Grads," in a regional economic development insert in the Globe & Mail. It's a notably well-done parody of a Hollywood movie ad, complete with review comments like "Over 40,000 successful grads and counting... there's no stopping them!! ...Rated Number 1 in student satisfaction!" The call-to-action says, "Sneak previews at www.niagaracollege.ca ."
The ad appears to be a one-off -- I think I saw it a year or so ago, but it doesn't appear to be part of an overall branding campaign, and the approach doesn't appear to get picked up on the website. Still, it's interesting and unusual for Canadian PSE, and worth sharing with a broader audience. What do you think? Comment below!