Collège Boréal launches environmental-themed recruitment campaign

Last week, Collège Boréal, a Francophone institution with campuses across Ontario, unveiled a new recruitment campaign with an environmental theme. At the heart of the campaign is a Smart Car convertible, which students who register with Boréal before September 21, 2009 are eligible to win. By giving away an environmentally-friendly car, the college hopes to raise students' awareness about the environment. In keeping with the environmental theme, the campaign's website asks visitors to contribute their "green" ideas. Northern Life | Monchoixsmart.ca (in French)