Huron asks Why Follow the Crowd?
Huron University College, the founding college and now an affiliate of the University of Western Ontario, has launched a fairly aggressive campaign to raise awareness of its brand in the Toronto area and attract a wider applicant pool. Emphasizing the advantages of a smaller, premiere undergraduate experience over its much larger competitors, Huron asks applicants: "You never followed the crowd in high school, so why follow it now to university?"
The Fall 2008 Huron recruitment campaign includes Toronto Transit and internet advertising, back cover and double-page spreads in the ranking issues of the Globe & Mail University Report and the Maclean's Guide to Universities and ranking issue.
This is a good example of an alternative creative approach to sell the "small, not big" message that underlies the more adversarial "Collosal U" campaign launched by Algoma University this fall. Which do YOU prefer? Please comment below...