OCAD ad campaign for masters program takes scientific approach

"Formula" is the name of the Ontario College of Art & Design's media campaign for its part-time Executive Masters of Design in Advertising, which launched last February. Print and video versions show a mathematical formula in which names and brands replace numbers. The ads bear the tagline "Learn what it takes to be one of the greats." An accompanying website features video testimonials of program graduates standing in front of the blackboard equation. Marketing Magazine | EMDes Masterminds