SAIT targets youth with new elderly-themed recruitment campaign

Although senior citizens are depicted in the Southern Alberta Institute of Technology's new multi-media recruitment campaign, they are not the intended audience. SAIT's "Further Your Passion" campaign features nonagerians who have continued to work in their old age because of a passion for what they do. The tagline reads: "Get a career you'll never want to leave." Launched last Monday, the campaign will run in Calgary and area until the end of March. Marketing Magazine | Further Your Passion microsite