Brock launches ad campaign promoting fundraising initiative

Brock University is running a print and online marketing campaign in support of its $75-million "Bold New Brock" capital campaign. The advertising initiative launched with an ad on the back cover of Maclean's 2009 Guide to Canadian Universities. The ad depicts a split-image of a Brock biological sciences student, with one half touting his academic credentials and the other showing a painting of him playing the saxophone. The tagline reads: "For both sides of the brain." The ad introduces Brock's new logo in which the "o" in Brock is rendered as an individual fingerprint. Marketing Magazine