New Centennial ad campaign focuses on real teens

This week, Centennial College launched a new media campaign targeting its high school market. The campaign depicts teens in their everyday states, appearing slightly unkempt and pierced, eating canned ravioli, and listening to their MP3 players. One ad, featuring a teenaged boy lying in bed with a pizza box, reads "You'd sleep 'till noon too if your plans included changing the world." The ads bear the tagline "Be Great. Start Here." The campaign is designed to embody the opposite image of the typical PSE student depicted in most advertising. The campaign consists of print ads, transit cards, and bus sides. The campaign will run until November, and again in February through March. Centennial News Release | Media in Canada