RDC helps students keep their options open

A catchy new recruitment campaign for Alberta's Red Deer College encourages prospective students to "explore all your options," by annotating workplace photos with a range of career options. A commercial kitchen offers choices to "Design it. Wire it. Inspect it. Cook in it. Plumb it." A theatre stage suggests you can "Sing in it. Act in it. Critique it. Teach it. Produce it." The multi-channel campaign will run online, on radio and transit in Central and Northern Alberta through mid-November.