Dr. Tom Huddleston

Consultant 

Dr. Tom Huddleston, Vice President Emeritus, University of Central Florida(UCF), has joined Academica Group as a consultant to provide his expertise and knowledge within the higher education space. Tom brings a respected and accomplished career to Academica Group where he will play a strategic role in building relationships with colleges and universities nationally.

At UCF, he served as the Vice President for two major divisions:  Marketing, Communications, Admissions; and Student Development and Enrollment Services.  The divisions were among the most comprehensive in size and scope in the nation.  The  organizations focused on new student growth, student retention, institutional identity, media relations, university marketing and integrated student development programs.  The university enrolls 53,000 students.

A pioneer in the application of marketing in higher education and the development of integrated enrollment management models, he has worked with private and public institutions within and outside the United States.  He has held significant leadership positions at several colleges and  universities to  strengthen  new student enrollment and enhance the student learning environment.

Dr. Huddleston has had extensive corporate experience as a director of worldwide marketing, the head of student financial systems and new product development.  He has published frequently for a variety of periodicals, and has been a featured speaker at national institutes, seminars, and forums.

He received his doctorate from Oklahoma State University.  His academic work focused on higher education and mass communication.  His dissertation was developed under a grant from the Public Relations Society of America.