Lakehead unveils new strategic branding campaign

Yesterday Lakehead University launched its 2009-10 brand-building campaign that builds on last year's campaign that featured the tagline "I will think for myself." (The new tagline reads: "I think for myself.") The new branding campaign portrays a series of ads, online initiatives, and aligned promotional material featuring key Lakehead graduates reflecting on the role of their education at the university and how it shaped their actions leading to their success. Running until the end of March 2010, the campaign will appear in transit, print, and online, with outdoor poster support. Lakehead has also created an interactive website promoting the campaign. Lakehead News Release | I Think for Myself