Students age quickly in new SAIT ad campaign

On Monday, the Southern Alberta Institute of Technology launched its new multi-media "Elderly" advertising campaign, which bears the tagline "Get a career you'll never want to leave." In addition to print and radio ads, the campaign includes outdoor tri-boards where individuals age across the 3 rotations of the board. Online ads depict students morphing from their 20s to their 90s. SAIT has also developed a Facebook application called "The Seniorizer," which allows prospective students to age themselves and their friends and then post the images on their profiles. The campaign follows up on the "Further Your Passion" marketing strategy SAIT launched in February. The campaign will run in the Calgary area until March. SAIT News Release | Marketing Magazine | The Seniorizer Facebook appplication (login required)