Marketing and Recruitment Audits

A two-day site visit is conducted for purposes of assessing the institution’s marketing and communications strategies, infrastructure, staffing patterns, and financial resources. The process is designed to foster institution-wide understanding of the value of an integrated brand strategy and marketing plan. Elements of the approach include, but are not be limited to:

• Interviews with key constituents (faculty, staff, administration and others) to share their perspectives on the marketing challenges and opportunities, and their involvement in the marketing, recruitment, and branding processes
• Review of admissions operations to identify opportunities that will improve recruiting (inquiry generation, application processing, and conversion strategies, etc.), marketing, branding, and communications strategies (Web marketing, media mix, resource allocation, etc.)
• Analysis of existing practices and operational procedures such as inquiry, response and fulfillment for efficiency and effectiveness
• Review of institutional marketing and communications efforts to identify opportunities that will improve awareness, image, and market position