Prospect Study

Prospective college student motivations, decision factors and communication styles are evolving faster than ever, so how do colleges and universities ensure that they are achieving the highest return on their recruiting & marketing spend and more importantly attracting the right applicants?

Our University/College Prospect Study™ (UCPS) is designed to get you the key, actionable, data you need from your prospect and inquiry pool. Do they know who you are? What do they think about you and your brand?  How do you compare to your key competitors? What are the key motivations and decision factors in their college search/decision process?  What types of communication are they expecting from you and how do they want to receive them? What are their program areas of interest and their preferences with regard to program format and delivery?