Incoming Student Survey (ISS)

The ISS is a customized study that looks specifically at those applicants who have made the commitment to attend your institution. This instrument addresses the following information objectives:

• Reasons for accepting your offer of admission - Academic strength, scholarship offer, campus attributes, etc.  
• Assess effectiveness of the visits marketing strategies (i.e., campus visit, liaison visit)
• Assess the importance of your value propositions
• Assess your major competitors: ‘Top school’ they were considering in addition to you; Timing of ‘top school’s’ offer of admission; Scholarships awarded, by which schools, and value of scholarships

Results are particularly enlightening when looking specifically at that group of students for whom your institution was originally their second or third choice for post-secondary education. Analysis of this group helps to identify what initiatives were successful in making your institution the school they eventually decided to attend.