Methodologies

Focus Groups

Academica's experienced moderators have conducted focus groups across the country with a wide range of audiences exploring topics from brand perceptions, market materials testing, and the exploration of barriers faced by identified groups. Our understanding of how qualitative results fit within the Full Cycle Marketing™ process ensures the development high quality discussion guides and thorough, actionable reports. More information about our Focus Group facilities »

Executive Interviews

One-on-one, in-person or telephone executive interviews are often a key starting point for many brand and web redevelopment projects. It is imperative to speak with a wide range of stakeholders such as university and college presidents, faculty, staff, students, parents, government, agency and sector representatives to truly understand an organization and to help it chart its best path forward.

Market Studies

Whether you are interested in determining how large your market currently is within a particular geographic area or is projected to be over the next five years, or if you are interested in identifying the most promising program areas based on labour force projections, or in identifying the most promising regions for students willing to move for programs that you offer, Academica has proven secondary research processes to answer your questions.

Online Surveys

Using our own Survey Management System^TM (SMS^TM), Academica invites more than 500,000 respondents annually to participate in online surveys. In most cases, these surveys are conducted using client supplied applicant, student or alumni lists. Email invitations originate either internally from the institution or directly from Academica. Online surveys are also conducted using our ever-growing pool of PSE/Higher Ed students in our research panel. All online data collected in the United States is stored on a secure server located in Florida.

Telephone Surveys

Continuing to be a highly used methdology, Academica regurlarly conducts telephone surveys using our 24-station in-house call centre. Audiences regularly include prospective students, parents, guidance counsellors, and the general public and can be surveyed on a one-time basis or within a longitudinal study.