Recruitment Marketing

Academica Group opens a window of communication between institutions and students, helping schools effectively address student questions. What is a school like? Will I fit in? Will I get a job?

Academica Group has worked with more than a hundred Canadian universities and colleges on projects ranging from branding and marketing planning to student satisfaction and program evaluation, and are just gearing up for our thirteenth annual survey of more than 200,000 higher education applicants across North America. Through years of national surveys of prospective post-secondary students, focus groups with youth and parents, and a nationwide survey of higher education preparedness, Academica Group has developed a clear and compelling understanding of higher education consumers. Our team has developed and refined post-secondary consumer segmentation schemes, and has proprietary, quantitative data regarding key decision-making factors – students' "hot buttons."

We have assembled a team of senior marketing strategists, experienced market research analysts, and award-winning writers and designers, who have helped guide dozens of other Canadian universities and colleges to successful branding and student recruitment strategies. We provide student recruiters with critical information about student demographics, perceptions of colleges and universities, consumer behaviour, financial behaviour, and internet use.

Our services include:

• marketing audits
• best practice reviews
• institutional positioning and brand strategy 
• strategic enrolment management (SEM) 
• integrated strategic marketing plans
• quantitative and qualitative market research
• viewbook and print material development
• website and e-marketing strategies

To discuss student recruitment for your institution, contact Ken Steele.