Recruitment Campaigns

Recruitment Campaigns

Academica Group's creative services group, under the direction of award-winning designer David Beyer, works with universities and colleges to open a window of communication with prospective students, both online and offline.

Effective and memorable recruitment marketing campaigns are the creative outgrowth of a distinctive institutional position, a compelling brand identity, and a solid strategic marketing plan. Initial contact pieces, whether banner ads or lure brochures, focus on communicating emotive rather than rational content, and strive to establish a dialogue with prospective students, or at least to drive them forward to your institution's prospective student webpages.

In dialogue by phone, email, IM chat, social media or even (imagine!) face-to-face, your institution begins to convey more complex information in a stepwise fashion, based on consumer research that identifies optimal timing for various kinds of detail. To keep the dialogue ongoing, the last thing you want is to deliver all the answers to every question in a single massive viewbook.

Through years of national surveys of prospective students, focus groups with youth and parents, and a nationwide survey of higher education preparedness, Academica Group has developed a clear and compelling understanding of higher education consumers. Our team has developed and refined post-secondary consumer segmentation schemes, and has proprietary, quantitative data regarding key decision-making factors – students’ “hot buttons.”

Our team of senior marketing strategists, experienced market research analysts, and award-winning writers and designers have helped guide dozens of other universities and colleges to successful student recruitment campaigns.

Our online creative services include:

Our offline creative services include:

• Viewbooks and Department/Cluster Brochures
• Newspaper, Magazine, and Print Campaigns 
• Transit and Bus Shelter Advertising 
• Radio and Television spots

To discuss your recruitment marketing campaigns, contact David Beyer.