Strategic Enrolment Management (SEM)

Strategic Enrolment Management

Traditional student markets across much of North America and Europe are in sharp demographic decline, thanks to falling birth rates and increasing youth urbanization. The time is ripe for universities and colleges to embrace Strategic Enrolment Management (SEM), a campus-wide integrated approach that coordinates traditional activities of market research, institutional positioning and branding, student recruitment marketing, enrolment communications, student services, student engagement and student retention.

Institutions already committed to an ongoing market research cycle, a data-driven approach to branding and recruitment marketing, precise measurable enrolment objectives, and a balanced approach to recruitment and retention will find that SEM is primarily a shift in mindset that consolidates market intelligence and recruitment planning across disparate units, and raises awareness of the vital importance of student retention. The SEM model emphasizes that every public-facing member of the campus community - from security and maintenance to admissions, bursars and most importantly faculty - play a critical role in student recruitment, engagement, and retention.

Academica Group supports your SEM initiatives through our full range of services:

  • Admissions AnalyticsTM
  • Custom Quantitative / Qualitative Market Research
  • Institutional Positioning and Brand Strategy
  • Student Recruitment Strategy
  • Integrated Marketing Communications Plans
  • Online and Offline Recruitment Marketing Campaigns
  • Social Media consulting

In addition, Academica Group is a strategic partner with SEM Works to provide:

  • Retention Strategy
  • Student Services Audits
  • Student Aid Strategies
  • Admission Process Reviews
  • Registration and Records Consulting

To discuss an SEM approach for your institution, contact Bruce Thompson.