Usability Testing

Our Two Clicks to Anywhere^TM methodology ensures your site will achieve the highest standards in usability and site navigation. Increasingly winning web design is choosing functionality over aesthetics. This does not mean your site has to be ugly - but it does mean that it has to have accessible, audience-based navigation that ensures a visitor can get to the information they want in no more than two clicks. The most trafficked websites of our time have some of the least aesthetically pleasing or well designed interfaces on the web. Taking the time to test usability with potential users is the most accurate way to ensure a smooth launch of your new website. Messaging, readability, findability and other key variables are explored. Usability testing can also be employed to examine already existing websites, and to find ways to improve its performance. Our two clicks to anywhere methodology ensures the highest standards in usability and site navigation. Moreover, as nearly all issues can be traced back to usability and since your actual users are the best source for identifying these issues, we validate proposed architecture or redesign with target audiences to ensure that critical check points are covered before going live, or even to build. We develop customized target audience testing using both in-person and virtual (on-line) methodologies.