Validation Research

The web development team at Academica Group has been developing websites, portals, and e-communities throughout North America for the past 12 years. Our core philosophy is that effective marketing communications must be based on sound strategy, developed through strategic insights gained from solid market research. Our web-related research services dig into your current or forthcoming website, laying down a strong framework that ensures a distinctive audience-driven web environment.

Validating Architecture & Interface

Architecture and Interface Validation is a process pioneered by our team that brings together the interests of web developers and users at the beginning of a web redesign project to ensure that your information architecture and homepage is design is usable and engaging for your target audience. The methodological process can be conducted in less than a month, and tests can be run either at Academica Group or at a site of your choice.

Our research and web development departments work together and with your team to develop a test instrument specifically tailored to your audience, your technology, and your end goals. 

A logical and audience-friendly information architecture is vital to a site's usability and consequently its success. To test the logic of information flow, language, and content, we have developed design/build protocols that can be customized to your needs. We recommend a cost-effective mix of in person, and virtual one-on-one interviews with several audiences:

• Prospects: Regional, National, Non-Direct & International
• Alumni: Local, National, Young, Major Donors
• Internal: Development/Advancement, Recruitment, and other key outward facing bodies