Web Best Practices

As a Full Cycle Marketing™ organization, Academica Group’s resources include thought leaders in market research, policy, marketing strategy, web design and digital marketing/social media – among other key areas. These established field experts are available to work hand-in-hand with your institution or department to develop guidelines and recommendations that will ensure success.

Our Best Practices documents incorporate expert knowledge, secondary research and intimate consultation with key stakeholders at your institution. Each original report is written around your context, and will become an inevitable daily resource to you and your colleagues as you go forward.

Our Web Best Practice reports take stock of your current web presence, as well as the efforts of your competitors and comparators as identified by you. We present leaders and best in class case studies that guide the recommendations detailed in the report. Each report includes comprehensive discussion of emerging trends in higher education web design, navigation & architecture, interface design & aesthetic, homepage strategy, content, social media integration and usability.