Articles & White Papers
Academica Group is pleased to share insights drawn from the latest market intelligence with those involved in the higher education sector. Below is a list of white papers and articles available for free download:
Web Technology & Social Media:
- Admissions 3.0 (Phillip Bliss, Alyson Young)
Emerging Trends:
- Trends 2010: The Changing Canadian PSE Landscape (Ken Steele)
- Emerging Trends 2008 - ARUCC Keynote (Ken Steele)
- 2007: The Year in Review (Ken Steele)
- Knowing Your Students (Ken Steele)
[reprinted from OCUFA Academic Matters, Oct-Nov 2010]
Branding:
- Institutional Reputation and Positioning (Ken Steele & Jim Black)
- Institutional Brands from the Market's Perspective (Ken Steele)
- Selling the Academy Without Selling Out (Ken Steele)
[reprinted from OCUFA Academic Matters, Feb-Mar 2009]
UCAS White Papers:
- #1 - How Applicants Choose in Ontario and Alberta (Ken Steele)
- #2 - Attracting Students to the Arts & Humanities (Ken Steele)
- #3 - Attracting Students to Business & Commerce (Ken Steele)
- #4 - Attracting Students to Environmental Science (Ken Steele)
- #5 - Attracting Students to the Sciences (Ken Steele)
- #6 - Attracting Students to the Social Sciences (Ken Steele)
- #7 - Attracting Students to Computer Science (Ken Steele)
Institutions of higher learning are complex multi-faceted organizations, and face unique challenges to distil their distinctiveness to a focused brand position—but if they fail to identify their distinctive difference, and to articulate it to the marketplace, there is no compelling reason for students to prefer their institution to dozens of others. Effective positioning requires sacrifice and focus.
