Navigating institutional change with strategic enrolment research (USask)

Like many institutions, the University of Saskatchewan has gone through significant institutional change in the past few years. Shifting enrolment trends, funding challenges and new strategic directions meant that the organization needed reliable data to plan for the future.

The priority for the University of Saskatchewan was to create and validate a strong Strategic Enrolment Management (SEM) plan that would support future growth in specific program areas.

Academica provided trend analysis data against previous University/College Applicant Study (UCAS) studies to reveal that the University of Saskatchewan’s brand perception amongst applicants had changed over a seven year period. Trend analysis revealed that applicants’ top of mind perceptions had become more positive, validating the University of Saskatchewan’s marketing strategy of focusing on strengths and opportunities.

University of Saskatchewan’s leadership also needed to understand why some applicants were declining offers of admission. Using the Acceptance Declined Study (ADS), staff were able to identify ways to address the concerns and needs of accepted applicants.

ADS data helped the University of Saskatchewan refine their Strategic Enrolment Management plan to improve recruiting tactics with targeted applicant demographics.

With our responsive, client-based approach, we are able to consistently deliver the data and insight that the University of Saskatchewan needed to refine enrolment strategy and work towards achieving enrolment goals. By providing data to help predict future enrolment, we are able to reduce uncertainty and help navigate complex change.

"UCAS and ADS are very helpful in informing our recruitment, marketing and SEM strategies. The comparisons against competing institutions as well as the historical trend data showed us areas where we had improved and highlighted opportunities for growth"
Vicki Squires
Manager of Planning, Program Development and Assessment, Student and Enrolment Services Division
University of Saskatchewan

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