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According to data from comScore, Facebook had 70,278,000 unique visitors in the US last month, up 97% from May 2008. In the last year, MySpace hits dropped by 5% to 70,255,000 unique visitors. Between May 2008 and May 2009, Twitter experienced a whopping 2,681% increase in the number of unique visitors. MySpace is surpassing Facebook in terms of advertising. In April, MySpace visitors viewed 31.8 million ads, compared to 25 million display ad views on Facebook. MySpace is predicted to generate $495 million in revenue this year, compared to $230 million estimated for Facebook. eMarketer

Facebook #1 social network in the US Top Ten Thu, 06/25/2009 - 14:49
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The University of Toronto recently launched a new Web portal for parents, guardians, and family members of the institution's students. The site covers topics such as academic and financial matters, residence and campus life, and health and safety. The site includes feature articles whose themes correspond with stages of the school year. Family members can subscribe to an e-newsletter that includes relevant uToronto news and articles written by university experts. The site and the newsletter will promote special events which relatives and guardians are welcome to attend. uToronto News | U of T Family Website

uToronto launches microsite for students' parents Top Ten Wed, 06/24/2009 - 16:54
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techlife, published by the Northern Alberta Institute of Technology, was named Best New Magazine by the Western Magazine Association at its annual award ceremony last Friday. The magazine, which launched in October 2007, has received a number of recognitions recently, including a silver in the CCAE Prix D'Excellence awards. NAIT News Release | techlife

NAIT publication picks up Western Magazine Award Top Ten Tue, 06/23/2009 - 16:21
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56% of all online Canadians have a social network profile, up from 39% 18 months ago, according to a new Ipsos Reid survey. 85% of those with profiles have one on Facebook. 86% of Canadian Internet users between the ages of 18 to 34 have a profile, compared to 60% of those aged 35 to 54 and 44% of individuals aged 55 and older. The poll found that Canadians spend over a third of their Internet time each week on social networking sites. Ipsos Reid News Release | Marketing Magazine

56% of Canadian Internet users are on social networks Top Ten Mon, 06/22/2009 - 16:38
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Last Thursday, the Royal Bank of Canada named the 3 winners in its Student Do-Over Video Challenge, following a public vote on the 10 finalists. The contest had asked participants to describe in their submissions what they would have done differently if they could go back to their first year of PSE. The winning entries feature a doctoral student in chemistry discussing his passion for art, 2 young women singing about the consequences of buying useless textbooks, and humorous visuals reflecting a young woman's do-over list. The 3 winners will receive $10,000 each. RBC Student Do-Over Video Challenge

Winners announced in RBC Student Do-Over Video Challenge Top Ten Fri, 06/19/2009 - 15:36
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Based on an analysis of all alumni donations to an anonymous institution between 1983 and 2007, a new report from the US-based National Bureau of Economic Research finds that personal solicitations by phone help persuade reluctant alumni to donate. Since volunteers at the school usually worked through the list of names alphabetically, they were more likely to phone alumni with last names near the beginning of the alphabet, and tended to be more enthusiastic towards those individuals. Alumni with surnames beginning with A-F were 1.2% more likely to give than those whose last names fall between S-Z. Inside Higher Ed

Personal solicitations help persuade alumni to donate Top Ten Thu, 06/18/2009 - 15:22
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In November 2007, Molson Canada pulled its "Campus Challenge" Facebook photo contest following outrage from universities and student groups, who accused the company of promoting excessive drinking. After a follow-up meeting with student deans at their national conference, Molson introduced a policy in which it does not promote its products in campus dormitories, understanding that many underage students reside there. Molson subscribes to the LIAM approach to social media, which is the reverse of the MAIL concept (monitor, assess, interrupt, lead conversation). Marketing Magazine

Lessons learned from failed Molson "Campus Challenge" Top Ten Wed, 06/17/2009 - 17:24
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According to new research from the National Institute on Alcohol Abuse and Alcoholism, the number of alcohol-related deaths among American college students rose from 1,440 to 1,825 between 1998 and 2005. Researchers found that the proportion of students who reported recent binge drinking jumped from 42% to 45%, and the proportion of students admitting to drinking and driving in the past year increased from 26.5% to 29%. In collaboration with 15 colleges facing alcohol-related crisis, NIAAA scientists developed several effective prevention strategies, such as brief motivational interviews and one-on-one counselling programs for students who violate alcohol and drug policy violations. NIAA News Release

Alcohol-related problems, deaths among US college students on the rise Top Ten Tue, 06/16/2009 - 17:06
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According to a new report from the Dominion Institute ranking Canadian history curricula in high schools, Quebec earned the highest score with a "B+," mostly because it is the only region in which 2 years of Canadian history is mandatory for students. BC, Ontario, Manitoba, and the Yukon received B-level grades, while Nova Scotia and New Brunswick earned C-level marks. Nunavut got a "D," and the 5 remaining regions (Alberta, NWT, Saskatchewan, Newfoundland and Labrador, and PEI) were each given an "F." The Dominion Institute proposes 7 policy recommendations to improve Canadian history curricula, which includes ensuring all Canadian students have a core knowledge of 10 events and themes, including both World Wars and Aboriginal history. Dominion Institute News Release | Canadian Press | Read the full report

Majority of provinces receive poor grades in teaching Canadian history Top Ten Tue, 06/16/2009 - 12:35
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Kapil Sibal, the new minister responsible for higher education in India, is pledging prompt action on long-delayed legislation to allow foreign universities to operate in the country. Among his initiatives is to update university curricula in order to be able to compete at the international level. Sibal is also stressing the importance of having institutions operate in relative independence of government control in order to remain strong in a competitive environment. The Chronicle of Higher Education (subscription required)

India's new PSE minister to push legislation allowing foreign universities Top Ten Fri, 06/12/2009 - 17:12

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