CBU’s Purdy Crawford Chair launches crowdfunding campaign

The Purdy Crawford Chair in Aboriginal Business Studies at Cape Breton University has launched an innovative crowdfunding campaign designed to raise $5 M, $5 at a time. The student-led #StudentHigh5 campaign is guided by the principle “that even the smallest contributions can make a difference in the life of an Aboriginal learner seeking to better themselves, and their communities, by pursuing a university business education.” #StudentHigh5 has been launched on Twitter and Facebook and is designed to raise awareness as well as funds. The campaign will help fund an expansion of the Chair to other provinces, building a stronger support system for Aboriginal learners studying business. Keith G Brown, VP International and Aboriginal Affairs, said, “we hope the message of students helping students will resonate with a broad audience and help to raise the profile of the work of the Purdy Crawford Chair in Aboriginal Business Studies. We want everyone to know that making a difference is as easy as giving a high 5.” Campaign News Release | Campaign Website