AUS reveals new strategic direction

The Atlantic University Sport (AUS) conference held a joint presentation with UPEI Tuesday morning to share its new vision for moving its student-athletes and the conference forward over the next 3 years: "Inspiring Leaders. Canada's ultimate student-athlete experience." Goals under the new strategic plan include delivering high-quality programs and events, boosting the profile of AUS student-athletes and university sport through new digital media initiatives, and building partnerships. "We feel that in order to lead the country as a conference, it’s no longer sufficient for us to simply facilitate athletics," says AUS's executive director. "We need to take steps to help our athletes transition from freshmen, to seniors, to community leaders." AUS unveiled Tuesday its BecAUS We Care campaign, a conference-wide initiative to recognize the community involvement and volunteer efforts of its student-athletes. Other components of the strategic plan involve efforts to enhance the fan experience, through live-streaming championship games online and the AUS Front Row mobile app. UPEI News