uSask Edwards students develop recruitment campaign for business school

October 1, 2012

The University of Saskatchewan's Edwards School of Business has launched its 2012 advertising campaign, which features marketing strategies developed by the school's students. Teams of senior-level undergraduate students competed to design this year's campaign as part of the Advanced Advertising course. A panel of judges selected a winning ad campaign created by a group of 4 students. The series uses the tagline "business is what you make of it." Print ads also read "Edwards. Make your reality a dream.*" -- the asterisk notes that the ad was created by Edwards students. "Often students feel like they have to sacrifice what they love, like music, art, or a favourite sport, in order to get a 'real' job. We felt that loss of passion seemed a big issue," says one of the campaign's creators. "Many high school students don’t realize that business is a very broad category and allows for inclusion of these passions." The campaign launch event coincided with the appearance of the winning ads on Saskatchewan buses and billboards, at Calgary LRT (light rail transit) stations, and in the Edwards School's Thrive magazine. Spoken versions of the ads will also soon be aired on Saskatoon radio stations. Edwards School News