York U unveils new brand, campaign

September 19, 2012

Yesterday York University revealed its brand refresh, along with a brand campaign that features the tagline "this is my time." The campaign celebrates the high aims of York U students and showcases just how far a York U degree can take graduates. The campaign development involved interviewing a wide range of York U students and asking them about their goals and how they hope their York U education and on-campus experience will help them make a positive impact on the world. Over the next year, 21 students from across 10 faculties will share their vision via a mix of advertising channels, including a partnership with MuchMusic to award one lucky contestant a year of free tuition through a Twitter contest that asks future students to create their own #thisismytime moment. Current students also have a chance to win a year of free tuition by sharing their personal visions on an online Vision Exchange. Campaign creative includes black-and-white photos of students who declare their future achievements. Examples include "2025: My screenplay wins an Academy Award" and "2027: I'm helping land the first human on Mars." York U News Release | Refreshing the York Brand | Vision Exchange