Student protesters are winning the social media battle

June 18, 2012

Students protesting the Quebec tuition hikes are successfully using social media to organize their protests and publicize their message while the Quebec government is lagging behind online. A recent study showed that 3 Twitter hashtags related to the protests garnered 700,000 posts in only one month. The Quebec government has relied on traditional media and has not communicated as effectively with the public. For example, when Bill 78 was passed, the students immediately organized massive protests, while the government did not respond to public criticism for 4 days. Unlike the government, the Montreal police have embraced Twitter, using it to update the public about protest routes and to find and release detained journalists. Canadian Press