The challenges of branding Canadian PSE internationally

December 2, 2011

A paper published by the Canadian Bureau for International Education explores Canadian PSE institutions’ efforts to recruit international students and brand Canadian PSE internationally. While the report welcomes a more coordinated brand, it cautions against an over-reliance on international students. The paper argues that government funding should increase, and that institutions should make investments that enhance the student experience, including the academic experience, rather than superficial additions geared toward increasing rankings. The report also urges institutions to encourage Canadian study abroad, as Canadian students are effective brand ambassadors. Read the report