$2-million donation funds Canada's first Chair in Brand Communication at WLU
June 15, 2011
Wilfrid Laurier University announced yesterday the creation of Canada's first Chair in Brand Communication with a $1.9-million investment from 45 leading Canadian brands and brand marketing professionals. The chair will continue to build upon WLU's relationships with the brand communication industry and other leading academic partners in a bid to raise the quality and profile of brand communication education across the country. WLU News Release
