Continuing-education enrolment booming at universities

February 16, 2011

Mid-career and mature professionals hitting the books again are fuelling a boom in adult education that goes well beyond colleges, reports Maclean's OnCampus. At Ryerson University's G. Raymond Chang School of Continuing Education, enrolment has risen by 49% since 2001. Continuing-education enrolment at the University of Ottawa nearly doubled between 2000 and 2009, growing 28% this school year alone. While many Canadian universities have been offering continuing education courses for decades, the recent sharp rates of growth reflect a conscious effort to boost those programs. In the last 4 years, the University of Toronto's School of Continuing Studies has created a new visual identity and a new brand-awareness effort. In November, we reported on the Chang School's latest advertising campaign, which features QR code technology. Maclean's OnCampus