York U launches new resources for prospective students

November 22, 2010

York University's admissions and recruitment team has launched new ways of attracting and connecting with prospective students. New this academic year is the Customer Relationship Management (CRM) system, a database that collects and retains prospective student information, from their first contact up to the time they declare interest in programs of study, and beyond to submission of an application form. The CRM allows the admissions and recruitment office to provide students with information that is customized to their interests, and target specific groups or cohorts with recruitment campaigns in a more cohesive way. York U has also introduced a future student portal and an iPhone application that gives users access to news from current students and to the university's online communities. Y-File