100 dirty spam words to avoid

August 22, 2007

MarketingProfs.com has released a list of 100 words to avoid in your email subject lines, if you want to make it past spam filters.  Some common culprits include: "amazing," "apply now," "click here," "free," and anything in ALL CAPS. A session on effective email practice Melissa attended at this year's EduWeb conference also recommended avoiding multiple "!!!" and attachments. PDFs are a great way to send a professionally formatted news release, but we recommend uploading it to your website and simply including a link in your email.  For Academica's Top Ten, we find text-only news releases with a link to an online version are the most useful and effective (hint hint).  Marketing Profs | Email Campaigns that Work: HTML or Podcast