3/4 of Canadians unaware of Twitter

June 12, 2009

According to a new study from Ipsos Reid, 74% of Canadian Internet users are unaware of Twitter. Of those who are aware of the microblogging website, just 6% reported having used it. At 32%, Twitter awareness was the highest amongst 18- to 34-year-olds. 34% of online Canadians with a university education know about the site, compared to 19% of those with a high school education or less. Quebec residents are the least likely to be aware of Twitter, with only 7% of respondents from the province reporting that they know about the site. Ipsos Reid News Release | CBC