5 US universities promoted on Pop-Tarts

August 27, 2012

Kellogg Co. has chosen 5 US universities to debut new limited-edition college brand Pop-Tarts. The logos from the Universities of Arkansas, Florida, Georgia, Michigan, and North Carolina will be superimposed on the frosted Pop-Tarts, all of which will have a strawberry filling. "Unfortunately, we did not get to pick the filling," says a University of Michigan official (the institution's colours are maize and blue). "We're happy to be part of it. It's a neat and interesting way to get your brand out to your fans." The limited-edition Pop-Tarts will be on store shelves early next month, and will be sold only in the 5 states where the universities are located. The logo-bearing treats also can be ordered online. Detroit News