7 business schools join forces to promote Canada

March 27, 2012

Under the banner "Yes You Canada," 7 regulars on the global MBA-fair circuit (HEC Montréal and the business schools at McGill, Queen's, UBC, uToronto, Western U, and York U) now appear together on panels to promote Canada. As panel members, these schools deliver a consistent message about Canada's advantages as a safe, economically-strong, and immigrant-friendly nation that allows some international students to stay and work for up to 3 years following graduation, in contrast to the more restrictive policies elsewhere. Following their joint pitch about Canada, recruiters market the particular advantages of their respective schools to prospective students. In the future, the group hopes to involve the federal government, as one of the big challenges Canadian schools face is funding for international students, with a lack of international loan programs readily accessible. Knowing how students get their information, the schools plan to expand their reach this year via Facebook and Twitter. Western News (page 16 of PDF) | Globe and Mail