97% of University Applicants Use Your Website

A national survey of 45,000 university applicants found that university websites were the #1 consulted source of information, followed closely by viewbooks and program-specific brochures. Two-thirds of applicants said they consult the Maclean's rankings. Academica Group's University Applicant Survey provides details of use and influence for a full range of media, sources, and web portals, cross-tabulated by demographic, program, preferred university, and more. The UAS also reveals how appealing your website, viewbook, campus tour, etc. are, compared to key competitors. 2007 UAS details