"Admissions 2.0" caused by student preference for web-based info

January 8, 2008

Podcasts, blogs and online video are overshadowing the traditional viewbook, campus tour and college fair in the age of wired students.  Some are calling it "College Admissions 2.0."  A study released last fall found that colleges and universities are adopting new media strategies such as podcasts, blogs and social networks faster than Fortune 500 companies.  "It's not about staying ahead of students, it's about keeping up with them, but without seeming desperate to be hip."