Alberta’s #IBelieveYou campaign raises awareness about sexual assault

The Association of Alberta Sexual Assault Services (AASAS) has launched a new province-wide awareness and prevention campaign focusing on survivors of sexual assault. The campaign is supported by 23 postsecondary institutions, as well as dozens of community agencies and six government ministries. “The #IBelieveYou campaign is taking a unique and powerful approach to stopping sexual assault by educating first responders—often friends and family—who are crucial in helping survivors feel safe to come forward,” said AASAS CEO Deb Tomlinson. “97% of sexual assaults go unreported. Educating responders is a form of prevention because survivors who get a positive response are much more likely to get help and seek justice.” The campaign will run through September and October. AASAS | MRU | CBC | Medicine Hat News | Campaign Website