Alumni magazines less popular with younger alumni, CASE survey finds

July 12, 2010

According to a new survey conducted by the Council for Advancement and Support of Education, alumni magazines are much less popular with younger alumni than with older alumni. A majority of responding alumni 50 and older "generally" get information about their alma maters from these publications, compared to just 21% of alumni under 25, the survey found. Younger alumni are much more likely to visit a college website for information or rely on word of mouth. 70% of alumni aged 50 and older reported reading every issue of alumni magazines, compared to 38% of those under 25. 58% of respondents agree and 30% strongly agree that the magazines strengthen their "personal connection" to their institutions. Inside Higher Ed