Audit identifies executive perspectives on NRC's strengths and shortcomings

December 16, 2014

An audit of key decision-makers at Canada’s National Research Council suggests that the organization is perceived of as bureaucratic and inefficient, and that it should focus more on commercial applications. The audit, conducted between May 6 and June 6, involved interviews with 39 executives, including 22 current clients and 17 non-clients. Most interviewees agreed that the NRC was a valuable resource and that the organization had a strong track record; however, many respondents said that bureaucracy, a lack of regional- or sector-specific attention, and an academic rather than business-oriented focus have prevented the NRC from delivering on its potential. Respondents also said that they associated the NRC with a lack of innovation and motivation, an onerous application process, and a lack of understanding around commercialization. However, many also associated the NRC with words and phrases such as “expertise,” “broad capabilities,” “collaborative,” “capable,” and “world class.” The auditors recommended that the NRC build on its credibility and do more to share client success stories that demonstrate the organization’s commitment to “optimum client outcomes.” Ottawa Citizen