Author explores the phenomenon of the “pink helicopter” parent

May 20, 2016

The image that many people have of “helicopter parents” is not as accurate as one might think, according to Jake New, author of Parenting to a Degree. In an interview with Inside Higher Ed, New argues that “often when people think of helicopter parents, they think of another group of helicopters that I called professional helicopters. These parents are focused on improving academic and career success for their children.” But New says that his research has uncovered a category of parents whose main focus is on “enabling their children to have the ‘best years of their lives,’” and New refers to this category as the “pink helicopter.” New explains that the word “pink” refers to how often this form of parenting targets young women, as many parents still consciously focus on the development of their daughters’ personalities to help them marry into a middle class lifestyle. Inside Higher Ed