BC ministry announces launch of Study North BC brand

September 28, 2017

The British Columbia Ministry of Advanced Education, Skills and Training has announced the launch of the Study North BC brand, a new campaign to promote PSE in the province’s north. The campaign includes a robust website, downloadable student handbooks and video media, and guidelines on how it will encourage a greater number of students to choose Northern BC as a study destination. The campaign is a collaborative branding initiative led by the Northern Post-Secondary Council, with representation from the College of New Caledonia, Northern Lights College, Northwest Community College, the University of Northern British Columbia, and the Ministry of Advanced Education, Skills and Training. A Study North BC release notes that the campaign also seeks to raise awareness about the world-class education and lifestyle available in the region. StudyNorthBC.ca