BC's Women in Trades Training initiative launches new ad campaign

March 9, 2012

Funded through the Canada-BC Labour Market Agreement and overseen by the Industry Training Authority, the Women in Trades Training (WITT) initiative is running a media campaign this month to mark the milestone of 1,500 women participating in trades training programs across BC. Launched last week on International Women's Day, the campaign is designed to raise awareness around the benefits of the WITT initiative's programs and to help encourage employers to consider sponsoring a woman apprentice. The campaign highlights the story of a first-year plumber apprentice and mother of 5. Her story will be told through various print and video materials. A series of print ads featuring women apprentices will be published in community papers across BC. ITA News Release | Meet a Tradeswoman | Print Ad