British college uses Facebook as a retention tool

October 14, 2009

The media curriculum manager at Gloucestershire College, based in England, says "there has been a significant improvement in retention" at the institution, which is being attributed to the advent of social networks. Facebook pages for individual courses have helped students bond with each other, work together as a team, and maintain their connection with staff, and as a result, the manager says, there has been a reduction in number of students dropping out of courses. Meanwhile, at City of Sunderland College, also in England, a pilot project using Facebook has proven a useful method of reminding students of assignment deadlines. BBC