"Call us this, don't call us that"

At a number of American institutions, public relations information produced by college athletics programs carry specific demands over what schools want to be called, and what not to be called. Referred to as "Western" for years, Western Kentucky University states it should always be called by its full name or by "WKU," in part to distinguish itself from other institutions with "Western" in their names. The university formerly known as North Carolina-Asheville wants the hyphen dropped, preferring the use of UNC Asheville or Ashville. Ohio-based Miami University deems the popular vernacular "Miami of Ohio" an improper name, and dictates the use of Miami University, Miami University (Ohio), or Miami (Ohio). For this institution, the goal is to separate itself in the public mind from the University of Miami in Florida. Lexington Herald-Leader